How Will You Make an Impact?
We are looking for a driven Digital Marketing Specialist to spearhead our digital marketing strategy in Singapore. As the leader in financial services, IPA Advisory understands that our customers demand more from digital than ever before. It is our mission to exceed their expectations while at the same time advance the business profitably.
You will lead digital marketing strategies across multiple platforms in English. The role requires you to collaborate with a small group of key leaders from strategy to execution of digital campaigns and ultimately drive brand/product awareness and digital results.
What will you do?
- Strategize and execute digital campaigns
- Identify opportunities to optimise digital marketing channel (Website, Youtube, Linkedin,FB, IG) from planning thru to execution, and reporting.
- Leverage data to advance digital marketing channel strategies, track and report campaign and channel effectiveness, uncover relevant insights, and identify channel optimisation opportunities.
- Experience for following is essential but will be highly regarded.
- Website management (Wordpress)
Metrics
- Consistent tracking and analysis of campaign performance
- Regular and ad-hoc reporting of campaign performance and insights.
- All campaigns executed on time and on strategy, and within allocated budget.
Education
- We value proven results and portfolio over educational background
You Need
- Proven track record of creation, execution and optimisation of digital marketing program to constantly improve results
- Experience in content creation and marketing or campaign marketing
- Strong analytical and excel skills with the ability to quickly isolate data and insights
- Excellent written & verbal communication skills
- Strong time management, organisational, planning, and prioritisation skills
- Self directed and motivated, with the ability to efficiently operate independently
- Ability to build effective working relationships with colleagues inside and outside the organisation
- Photo/video taking and editing skills is a plus
