The position is responsible for the marketing and customer acquisition and retention of education products and services and partners closely with the extended marketing and sales functions in Scholastic International business units and has joint responsibility for revenue and profitability targets for education in international business units together with the education segment leaders in each business unit.
Job responsibilities:
· Developing and executing GTM strategy with focussed plans for lead generation, new customer acquisition and increasing retention rates as well as lifetime value of customer
· Developing and implementing marketing programs across all channels including traditional and digital: web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities, including reviewing and optimizing the design and content of all marketing assets including the company website and social media pages, collaborating with internal teams to create landing pages and optimize user experience
· Creating and executing the content marketing plan that encompasses each stage of a customer’s journey, facilitating ongoing content planning, managing content creation and reporting on the results of each content marketing initiative, accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention
· Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio
· Regularly monitoring user analytics and using these trends and insights to drive strategies to improve traffic and customer engagement as well as to understand user preferences and priorities in products
· Working closely with product team, in-market marketing teams as well as external partners to plan and execute strong product launches (internal) and go-to-market plans, ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
· Owns the user research function for first-party, second party and third party research
· Helping maintain a consistent experience throughout the customer lifecycle, owning content including: Onboarding materials, presentations, and email nurture tracks; Ongoing product communications, highlights, and positioning; Customer events, webinars, and case studies
