Job Description
This position reports to the Director to drive and execute internal and external communication campaigns including digital and online marketing initiatives ensuring its overall direction and implementation.
Key Responsibilities:
Individual to be involved in:
1. Responsible for the proposal, coordination and execution of all marketing and communications activities.
2. Manage the Commercial Marketing and Communications team, including performance management, development planning and operational management.
3. Work with individual commodity sales and marketing teams to develop commodity specific marketing and communications strategies
4. Work with the Sales and Marketing and Brand and Reputations team to monitor competitor/industry trends and customer research in order to help shape our performance assessment and future strategy.
5. Manage resource requirement through engagement with external agencies / contracting resources
6. Assist in development of new campaign for brand with new, creative and exciting ideas
7. Proactively identify, write and edit engaging content for a variety of offline and online channels
8. Plan, organize and execute ad-hoc events
Technical Skills & Compentencies
1. Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segment
2. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
3. Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
4. Strong creativity, conceptualising, organizational skills and keen attention to detail
