About This Role
As the Head of Influencer Marketing, you will lead our influencer marketing team in developing and executing innovative and impactful campaigns for our clients. This role involves setting the strategic direction for influencer marketing initiatives, building and maintaining key relationships with top-tier influencers, and ensuring that our campaigns align with clients' brand objectives. You will play a pivotal role in shaping the future of our influencer marketing department and driving overall business growth.
Responsibilities:
- Develop the overall influencer marketing strategy in alignment with business goals and client objectives.
- Lead a team of influencer managers and specialists, fostering a collaborative and high-performance culture.
- Establish and nurture relationships with top-tier influencers and key industry players to enhance our network and secure impactful collaborations.
- Collaborate with clients and internal teams to ensure seamless execution of influencer marketing campaigns.
- Provide strategic guidance on influencer selection, campaign ideation, and negotiation of partnership terms.
- Oversee the development of campaign proposal, ensuring alignment with brand messaging and objectives.
- Drive the development and implementation of influencer marketing best practices across the organization.
- Monitor industry trends to stay ahead of the curve in influencer marketing innovations.
- Conduct regular performance analysis of influencer campaigns, providing recommendations for continuous improvement.
- Stay informed about changes in social media algorithms, platforms, and industry regulations.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven leadership experience (5+ years) in influencer marketing, preferably in a leadership role.
- Demonstrated success in building and maintaining relationships with high-profile influencers.
- Strong understanding of social media platforms, algorithms, and influencer marketing trends.
- Exceptional communication, negotiation, and interpersonal skills.
- Strategic thinker with the ability to align influencer campaigns with broader business objectives.
- Data-driven mindset with the ability to analyze and interpret campaign metrics for strategic decision-making.
- Creative thinking and problem-solving skills.
- Proven track record of driving successful influencer marketing campaigns in diverse industries.
- Familiarity with influencer management tools, platforms, and industry best practices.
- Proficiency in Mandarin is a plus but optional.
What we offer:
- Ownership and autonomy to shape the influencer marketing strategy.
- Leadership and management training sessions for personal and professional growth
- A company culture that promotes learning, continuous improvement, and team success
- Tools and resources to empower you for success
