Our company, listed in the NYSE as MOMO, has recently established a regional headquarters in Singapore and is looking to fill several key roles in our organization. This is an exciting time to make an impact and be at the frontline of our company’s growth.
Tantan is the world’s most popular Asian Dating app. Launched in 2014, the app gained immense popularity in China and then internationally. It was added to our portfolio in 2018. Hello Group is now committed to increasing the reach and useability of Tantan.
We are looking for an experienced Regional Marketing Manager (Digital) to take-charge and spearhead the development and management of Tantan’s marketing efforts in the region. The role requires the successful candidate to formulate and operationalize strategies in the immediate SEA region to drive the user-acquisition and commercialization of the app. Based out of our International Headquarters in Singapore, you will report to the COO’s office and work closely with the development and product teams in Beijing to drive the continued growth of the app throughout SEA. The successful candidate should have regional experience in digital marketing as a product owner and be prepared to eventually manage a team of operations and marketing specialists.
- 5 Day work week
- Hybrid working arrangement
- A dynamic and goal-oriented team
- Attractive remuneration and bonuses
Description:
· Spearhead and manage the app’s overall international marketing strategy, including but not limited to, content localization, media planning, campaign performance reviews, KOL development and management, industry collaboration events
· Collaborate with our product and development teams in China to create and improve on the user experience from an international perspective
· Manage direct marketing, tools, product launches, and other marketing and education related programs, according to the APAC regional strategies.
· Take charge and be responsible for regional growth figures and KPIs
· Manage a team of operations and marketing specialists
· Facilitate the roll-out and adoption of Tantan's marketing solutions or new products/features.
Requirements
· Minimum Bachelor’s Degree in Business, Marketing or a related discipline from a reputable university
· Minimum 8-10 years’ experience in Marketing with a preference for applicants specialized in digital marketing
· Minimum 3-5 years’ experience of management experience
· Applicants with experience in the applications/ social networking/ dating space will be preferred
· Solid knowledge of platforms such as Meta, X, Google and Tiktok
· Experience working with/in the SEA region is required
· Excellent verbal and written communications with proficiency in Microsoft Office
· Prior experience working in a start-up or regional headquarters environment preferred
· Basic Mandarin comprehension and communication is a must
