Our Client:
Our Client is a luxury jewellery brand that originated in France. We seek a Regional Client Activation Executive (One Year Contract – Renewable/Convertible) to deliver best-in-class Client Activation activities in the SEAO region by designing & implementing CRM outbound campaigns using the Salesforce Marketing Cloud (SFMC) platform, aiming at enriching the overall client experience, targeting client acquisition, conversion & loyalty.
Job Responsibilities:
· Gather markets’ campaign needs and maintain the Regional CRM Campaign Calendar, ensuring all regional and local CRM campaign activations are up to date.
· Create monthly (and adhoc) reporting, analysis and sharing insights of the campaigns at both commercial and operational level.
· Define outbound CRM campaigns: From campaign brief co-creation to technical client journey building in the system, you will design and deploy the CRM communications based on markets’ yearly relational plan.
· Coordinate with multiple stakeholders: Internally with SEAO CRM community, with Marketing/communication & Digital teams, but also externally with our current agencies to develop and coordinate our campaigns execution.
· Outbound campaign performance reports execution and analysis: You will oversee the performance and monitoring of the activation activity: running A/B Tests to increase the performance of outbound contacts, ensuring optimal use of tools, measuring the engagement of campaigns, the impact on sales and the return on investment.
Job Requirements
· Minimum of 4 years’ experience with at least a first experience in CRM with SFMC for a Premium Retailer ideally in a global position.
· Basic knowledge of SFMC campaign management and have at least 1 SFMC certification (Min. SFMC Email Specialist) is a must.
· Basic knowledge of HTML, SQL, Data Analytics, or any other CRM tools.
· Experience in Project Management including planning and assets preparation and covering multiple channels.
· Able to work in a multi-cultural and fast-paced environment, independently at times, taking ownership of projects.
Registration No: R22104771
EA Licence No: 22C1376
