- Responsible for marketing metrics and managing the team’s expectations on targets, initiatives, and impact.
- Own the relationships with the company’s agency partners ensuring they meet deadlines and targets.
- Listen and respond to the voice of the customer. Leverage data to build a brand and product messaging across all channels that resonate and excite prospects and customers alike.
- Be a leader with a track record of implementing marketing initiatives that contributed significantly to the growth.
- Communicate business development strategies with key internal stakeholders.
- Confirm business agreements with identified partners, suppliers and vendors according to existing market expansion plans.
- Define research scope and objectives to understand business environment.
- Develop plans for new market entry, existing market expansion and resource management.
- Drive engagement with new target customer segments with other departments.
- Evaluate business opportunities using business analytical tools.
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