- Develop strategic plans and initiatives aimed at bolstering business channel expansion.
- Meet sales objectives by achieving targets, managing channels effectively, and controlling costs.
- Analyse and review new products, categories, market trends, promotional programs, and competitive information to build and develop the product portfolio.
- Propose and implement adequate plans and promotional activities to maximize business opportunities.
- Build and maintain close, positive professional relationships with key accounts and partners.
- Conduct regular field visits to ensure route coverage, monitor competitor activities, and identify growth opportunities.
- Provide timely and accurate account information including reports on market share, market changes, distribution, pricing, and customer preferences/needs.
- Inform sales channel clients about new products and promotions to stimulate increased sales.
- Establish and maintain an efficient outlet servicing schedule to meet or exceed sales targets.
- Generate comprehensive sales reports for management review.
- Lead and inspire a sales team to achieve set targets.
- Provide coaching and support to enhance the sales capabilities of team members.
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