About H&B
Brand Custodians. Community Builders. Event Innovators.
H&B is an immersive storytelling and edutainment group that brings people closer to each other and to their passions through shared experiences. H&B has curated unique event campaigns and groundbreaking exhibitions that seamlessly blend arts, culture and technology. These include the Fullerton Concours d’Elegance, Southeast Asia’s first-of-its-kind premier celebration of the automobile, and Dale Chihuly: Glass in Bloom, Dale Chihuly’s first major garden exhibition in Asia amid the COVID-19 pandemic. H&B also organised the highly-raved Van Gogh: The Immersive Experience, the first in Southeast Asia. Today, H&B looks to bring its brand of ingenuity and originality to the rest of Asia.
Hustlers wanted!
The Role:
- Conduct internal stakeholders training for the rollout of new Meetings, Incentives, Conferences and Exhibitions (MICE) events.
- Coordinate with internal stakeholders on the requirements related to the design of marketing collaterals.
- Define parameters for conduct of market research to identify industry and market trends for the development of Meetings, Incentives, Conferences and Exhibitions (MICE) event strategies.
- Develop Meetings, Incentives, Conferences and Exhibitions (MICE) event strategies in alignment with insights from market research and organisational analysis.
- Develop overall Meetings, Incentives, Conferences and Exhibitions (MICE) event mix and strategies.
- Develop pricing strategies in adherence to Meetings, Incentives, Conferences and Exhibitions (MICE) event strategies.
- Develop proposals to incorporate creative methods to deliver content and enhance user experience.
- Enforce corporate governance measures.
- Evaluate how the latest technology trends can be leveraged to promote innovation in product and customer experience.
Preferred Attributes:
- You are acquainted with the ability to connect and establish yourself to get the event up and running.
- Ability to work across content, sales, marketing and operations teams.
- To simultaneously manage a multitude of strategies across portfolios.
- A team player
- Confident, with the ability to travel extensively and a can-do attitude.
