Company Description
Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.
If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.
Go ahead, the world is waiting.
Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.
Job Description
As an Associate Media Manager at Spark Foundry, you will play a crucial role in the planning, execution, and optimization of media campaigns for our clients. You will work closely with the Integrated Senior Manager and the broader media team to implement strategies that meet client objectives and deliver results. This role involves managing media channels, analyzing data, and collaborating with clients and team members.
Expectations of an Associate Media Manager:
- Assist in the development of media strategies and plans, including identifying target audiences, selecting appropriate media channels, and determining the budget and schedule for campaigns.
- Conduct research and analyse data to identify trends, insights, and opportunities in the media landscape that can be leveraged for clients' campaigns.
- Oversee the professional growth and development of direct reports.
- Maintain regular communication with clients to understand their needs, provide updates on campaign progress, and address any concerns.
- Collaborate with internal and external stakeholders, such as creative, media partners, and analytics, to ensure media plans align with overall campaign objectives and messaging.
- Negotiate and secure media placements, including digital, print, broadcast, and other channels, to optimize reach and cost-effectiveness.
- Monitor and track campaign performance, including analysing data on impressions, click-through rates, conversions, and other key performance indicators (KPIs).
- Prepare and present reports to clients and internal stakeholders, highlighting campaign results, insights, and recommendations for future optimization.
- Maintain relationships with media partners, staying informed on industry trends, and identifying new opportunities for clients.
- Provide support in managing budgets, invoicing, and other financial aspects of media campaigns.
- Continuously update knowledge of media planning and buying tools, platforms, and best practices to improve efficiency and effectiveness.
- Provide administrative support to the team, such as coordinating meetings, maintaining records, compiling regional reports, and preparing presentation materials.
Qualifications
- 3 - 4 years of media planning experience
- Conversant with digital media and able to think across the whole media mix, hands-on experience with various technology platform
- Proficient in media planning and analytics tools, such as Global Web Index, Nielsen tools, Google Ads, Google CM360, and Meta Ads Manager. Familiarity with Microsoft Office Suite, particularly Excel and PowerPoint.
- Familiar with various media channels, including digital, out-of-home, radio and print, as well as an understanding of media planning and buying processes
- Strong communication and presentation skills (written or oral)
- Strong understanding of media terminology & concepts
- Sense of commercial acumen
- Attention to detail and numeracy
- Possess rigor with ability to thrive in a fast-paced and dynamic environment
- Strong organizational and time management skills to balance multiple projects and deadlines
- Collaborative mindset and the ability to work effectively with cross-functional teams
Additional Information
Spark Foundry is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
