Assistant Manager, Digital Marketing Services
This position reports to the Head of Department and plays a pivotal role in advancing the digital presence and marketing efforts of the organisation.
This role will manage a small team of digital marketing members, and is required to have strong technical proficiency, project and people management skills.
Responsibilities:
Web Management:
- Oversee and manage web-related activities with experience in content management tool,Interwoven or Hybris.
- Manage website revamp projects, ensuring a seamless transition and improved user experience.
- Ensure the seamless functioning, optimisation, and user experience enhancement of digitalplatforms.
Digital Campaign Management:
- Execute and optimise digital marketing campaigns utilising the marketing automation systemssuch as Microsoft Dynamics 365, Pardot or Hubspot.
- Develop strategies for effective online engagement and lead generation.
- Manage dashboard development and analytics to monitor and report on campaign results
E-commerce Management:
- Drive and optimise the organisation's e-commerce initiatives and collaborate with cross-functionalteams to enhance the online purchasing journey.
Technical Proficiency:
- Demonstrate strong technical skills, including proficiency in HTML and coding languages.
- Lead in adoption of new digital marketing technologies.
Agency Management:
- Collaborate with external agencies, providing clear directives and ensuring the delivery of high- quality work.
- Manage relationships with agencies to meet project deadlines and campaign objectives.
Stakeholder Management:
- Effectively communicate with and manage stakeholders at various levels.
- Ensure alignment of digital marketing strategies with broader brand and communication goals.
Qualifications:
- Bachelor’s degree in Marketing, Communications, IT, or a related field.
- Proven experience in web management.
- Strong proficiency in digital marketing campaign management.
- Excellent project management skills to ensure deadlines are met.
- Technical acumen with a solid understanding of HTML and coding languages.
- Experience in managing digital marketing team, external agencies and collaborating with cross- functional teams.
- Excellent communication and interpersonal skills.
Attributes:
- Detail-oriented with a keen eye for design and user experience.
- Analytical mindset with the ability to interpret data and optimise campaigns.
- Proactive problem solver capable of handling multiple tasks and deadlines.
- Adaptable to evolving digital marketing trends and technologies.
