ABOUT THE ROLE
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APAC Partner Marketing Specialist, ISV (Independent Software Vendor) partnership.
As a Partner Marketing Specialist, you will partner with the Partner teams to support to-partner and through-partner marketing programs. Key responsibilities include driving Partner Demand Consultancy (PDC) and supporting partners to leverage this service to drive marketing programs and campaigns. Focusing on ISV partnership.
Our client is B2B Cloud tech company.
RESPONSIBILITIES
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- Plan and Execute Partner Marketing Activities with identified Partners across APAC region
- Engage with the identified Partners across APAC to support them on the Marketing events and campaigns execution
- Liaise with Global Partner Teams on program execution, including content for campaigns, budget management, pipeline monitoring
- Support the regular cadence with partners, and oversee the overall execution of partner plans
- Collaborate with the Partner Managers across APAC. Work with Partner Demand Consultancy to help partners to jointly develop and execute demand generation programs that promote Cloud adoption within target prospects and customers
- Program manage the concierge services (PDC) provided to the partner by acting as a liaison between partners and agency resources to drive the best performance of concierge programs
- Manage local partner marketing agency resources to deliver partner marketing programs to the partner ecosystem at scale
- Monitor and support partner utilization of funds and enable appropriate spend on marketing programs, and constantly monitor effectiveness and impact on business
- Maintain monthly dashboards and reports on performance vs. targets and key performance indicators to monitor the health of marketing and inform decision making for senior leadership
MINIMUM REQUIREMENTS
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- Our ideal candidate is a high achiever with strong program management and analytical skills, the ability to work productively on both an individual, as team level; is flexible, and has the capability to manage different processes and stakeholders at the same time with great eye for detail
- Design and execute demand generation campaigns and programs with Partners
- Manage concierge programs
- Construct audience messaging and joint-partner value propositions.
- Leverage marketing and web analytics, CRM systems (Salesforce.com or similar)
- Project management of multiple, complex and large-scale co-marketing programs including budget management & managing external creative agencies, events vendors, and international projects.
- Manage partner funding program planning and execution (PPF/MDF/CoOp)
- Pipeline tracking and reporting for partner marketing campaigns
- Minimum 5 years of experience
