Our company, listed in the NYSE as MOMO, has recently established a regional headquarters in Singapore and is looking to fill several key roles in our organization. This is an exciting time to make an impact and be at the frontline of our company’s growth.
Momo (陌陌) is China’s first and most popular geolocation-based mass-streaming social networking platform. Launched in 2011, our flagship app took China by storm and has since consistently been ranked as the number-one dating app in China. The Group now has plans to bring Momo to the global stage, ensuring that our users are always able to connect with each other, no matter where they are.
We are looking for a creative, analytical and experienced Growth Marketing Specialist to join our team! The role requires the successful applicant to work with the Marketing Manager and the Head of Business Unit to strategize and operationalize the launch and growth of Momo internationally. You will be responsible for generating, managing, and executing growth marketing initiatives for the app. The successful candidate will be building strategies for agencies, talents, research insights, and identifying target users, and will be responsible for the data results. You will report to the Marketing Manager and work closely with the product and development teams in Beijing.
- 5 Day work week
- Hybrid working arrangement
- A dynamic and goal-oriented team
- Attractive remuneration and bonuses
Description
- Research advertising trends and competitors’ pricing and products
- Decide on appropriate placement of ads and develop projects from start to finish to create content for ads
- Monitor social media and dashboard, eg. Google Analytics, Data.ai and report on the growth and analytics of campaigns
- Conduct market research to inform campaigns and monitor project status and budget
- Scale campaigns to maximize ROI
- Propose creative strategies to maximize growth for performance advertising and acquire target audiences.
- Support user acquisition campaigns on online channels
- Explore new areas of growth for performance marketing creatives
- Work closely with the Marketing Manager to optimize and optimize collaboration workflows with the product and development teams as needed.
Requirements
- Bachelor's degree in marketing or a similar discipline from a reputable university
- Minimum 3 years’ experience in digital/growth marketing
- Experience in the applications/ social networking/ dating space will be preferred
- Excellent verbal and written communications with proficiency in Microsoft Office
- Outstanding analytical skills and comfortable using data analysis tools
- Passion for content and familiarity with the tech industry are preferred
- Self-starter and quick learner with strong organizational, communication and collaboration skills; ability to perform under pressure.
- Basic Mandarin comprehension and communication is a must
