Our company, listed in the NYSE as MOMO, has recently established a regional headquarters in Singapore and is looking to fill several key roles in our organization. This is an exciting time to make an impact and be at the frontline of our company’s growth.
Momo (陌陌) is China’s first and most popular geolocation-based mass-streaming social networking platform. Launched in 2011, our flagship app took China by storm and has since consistently been ranked as the number-one dating app in China. The Group now has plans to bring Momo to the global stage, ensuring that our users are always able to connect with each other, no matter where they are.
We are looking for an experienced Marketing Manager (Digital) to lead our international/regional marketing campaigns. The role requires the successful candidate to formulate and operationalize strategies in the immediate APAC region as well as the Americas, in order to best serve the needs of our past, existing and new users. You will need to drive the online and offline marketing campaigns for the Japanese, Korean, American and SEA markets and evaluate our marketing performance metrics. Based out of our International Headquarters in Singapore, you will report to the Head of the business unit in Beijing and work closely with the Singapore Office. The successful candidate should have regional experience in digital marketing as a product owner and be prepared to eventually manage a team of operations and marketing specialists.
- 5 Day work week
- Hybrid working arrangement
- A dynamic and goal-oriented team
- Attractive remuneration and bonuses
Description
- Lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams.
- Responsible for online and offline marketing campaigns for the Japan, Korea, American and SEA Markets
- Explore and craft localized marketing strategies and roadmaps
- Assist in improving Momo’s branding
- Provide insightful local market feedback and consumer reports
- Assist in Managing a team of marketing and operations specialists
- Be responsible for the commercialization and growth of Momo’s international performance
- Be ready to travel frequently to the locales where the marketing campaigns are to be rolled-out.
Requirements
- Bachelor's degree in marketing or a similar discipline from a reputable university
- Minimum 5-8 years’ experience in digital marketing
- At least 2 years of management experience in the applications/ social networking/ dating space will be preferred
- Excellent verbal and written communications with proficiency in Microsoft Office
- Growth marketer - experienced in content marketing, online events and partnerships
- Good understanding of social media marketing
- Outstanding analytical skills and comfortable using data analysis tools
- Strong organizational, project management, interpersonal and communication skills
- Exceptional attention to detail
- Experience working with/in the SEA region is required
- The role will require the individual to be flexible in tasks and deadlines with the tenacity to ‘get the job done.
- Prior experience working in a start-up or regional headquarters environment preferred
- Basic Mandarin comprehension and communication is a must
