We are looking for a result-driven individual who is well-versed in the concepts related to digital marketing and display general business acumen, with a drive for growing businesses.
Key Responsibilities:
- Plan, implement and manage online and offline marketing strategies to enhance the company’s position in the market
- Ensure effective updates and relevancy on the website, social media platforms and all marketing-related materials
- Manage the development and execution of marketing content and campaigns
- Monitor and conduct desktop market / competitor research and analysis and develop reports on competitor activity
- Effectively update, conduct video or photo shoot, create, design and post contents for our company’s official social media platforms
- Promote contents on social media and to monitor engagement (for example, Likes, Shares and Comments) and ensure timely response to social medial comments
- Implement SEO and review website and other online performance on Google Analytics and tracking parameters.
- Effectively update contents in the company’s website
- Work closely with internal and external stakeholders
- Any other ad-hoc projects as assigned
Relevant Experience & Qualifications
- Degree or Diploma in Business or Marketing/ Digital Marketing or equivalent
- At least 5 years of relevant marketing experience and good knowledge in Digital Marketing
- Ideally has knowledge and experience in manufacturing or construction industry
- Proven track record in digital marketing such as copywriting, digital media, social media; Familiar with advertising formats and campaign setups on Facebook, Instagram, Google (SEO/SEM), Twitter, and LinkedIn.
- Experience in video production or digital design of marketing materials will be an added advantage
- Experience in using ‘Content Management System’ e.g. Wordpress, Neocities, Wix, SquareSpace, Weebly or any other website builder systems)
- Excellent understanding of and ability to apply modern marketing principles and is abreast with the latest marketing trends
- Creative Thinker who is proactive, resourceful, collaborative and is driven to deliver
- Ability to work cross-functionally and with people at all levels
- Ability to work independently with minimal supervision
- Detailed-oriented work style with good time management and organization skills
- Excellent interpersonal skills with good communication skill and written English
