Company Overview
prettyFIT is a well-known Singaporean ladies footwear brand with a strong reputation for creating stylish and comfortable shoes for women. We are looking for a Marketing Executive to join our team and oversee the brand's positioning and development.
Key Responsibilities:
· Brand Management and marketing
· Plan, strategize and execute a comprehensive marketing campaign across various channels (e.g. website, blogs, FB/IG, emails and social media) to increase brand awareness
· Build, plan and implement the overall digital marketing strategy
· Evaluate key metrics that affect website traffic and target audience to measure and track the performance of marketing campaigns.
· Plan and execute collaboration with partners like trade partners, malls and influencers
· Copy writing, and CRM management
· Monitor competition and provide suggestions for improvement
· Prepare and maintain accurate ad and marketing expense reports to measure ROI and KPI
Qualifications:
· Diploma in Marketing / E-Commerce or equivalent.
· At least 2 years of relevant marketing experience with experience in developing and implementing digital marketing strategies
· Good knowledge in online marketing tools and best practice
· Deep interest in e-commerce and consumer-marketing
· Excellent copy-writing and creative content writing skills
· Critical thinker, problem-solving skills and pro-active learner
· Strong analytical and communication skills
· Able to work in fast-paced environment and handle pressure well
To continue our successful growth, we invite bright and dynamic individuals to be part of our creative and winning team. Interested? please submit your resume, cover letter & expected renumeration to [email protected]
