You will be part of the Group Communications team that builds mindshare and strengthens the SingHealth brand through strategic digital communications. You play a pivotal role in driving our digital outreach by managing content performance across SingHealth’s social platforms.
By integrating data analytics and employing a variety of digital channels and strategies—including social listening, targeted ad buys and social media monitoring—you help inform and evolve our content strategy. This ensures our messaging resonates effectively with our audience and maximises effectiveness, reach, and engagement.
You will also identify partners, key opinion leaders, and multipliers, working with them to amplify the SingHealth brand. This includes initiating and driving influencer strategy and engagement in collaboration with stakeholders to leverage social media opportunities.
Job Requirements:
- Bachelor’s Degree in Marketing, Communications or related fields with at least 8 years’ relevant experience
- Demonstrated ability in integrated social media marketing and management
- Deep understanding of the digital landscape and a proven track record in managing social media platforms and campaigns
- Ability to outline, plan and drive effective campaigns, backed by a keen analytical acumen to assess campaign performance and seek continuous improvement
- Familiarity with brand monitoring, social media management tools and metrics
- Excellent research, organisational, and time management skills
- Ability to work collaboratively in a team, manage multiple stakeholders and drive to initiate projects and see them to completion
