Are you passionate about entertainment? Do you want to help define and scale Netflix’s brand narrative in APAC? Do you enjoy working with lifestyle and consumer media to develop content-inspired stories? Are you in tune with trends and social conversations? Do you have your finger on the pulse of pop culture? Are you equally comfortable working with an editor, podcast host or TikTok creator to tell your story? Do you thrive in a fast-paced, collaborative environment?
Netflix is one of the world's leading entertainment services with over 260 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. It's an amazing time to join the Netflix team as we continue to transform entertainment, and rapidly grow across the Asia Pacific. If you are a talented communications professional with a passion for entertainment, and authentic storytelling, keep reading!
About the Role
We’re looking to hire a creative and highly strategic communications professional and entertainment buff, to join a lean but mighty team that champions the Netflix brand, tells member-first stories, and is focused on relentlessly building and enhancing our reputation across Asia-Pacific. The mandate for the role is transformative title-first storytelling across the APAC region – through a growing network of media, social media and key opinion formers – showcasing our growing regional slate to demonstrate how Netflix continues to define creative excellence across the industry.
To succeed in this role you will need:
- A true passion and extensive knowledge for entertainment;
- Commitment and persistence to land stories of all sizes which highlight our titles across the region;
- Excellent instincts on trending stories that are impactful for our business;
- A cross-functional approach to your work to collaborate with country teams across the region in identifying and amplifying content-first opportunities;
- To transform brand news into creative and succinct lifestyle and consumer language;
- An independent thinker who loves to innovate, experiment and explore new ideas;
- Willingness to roll-up your sleeves, be hands on and get work done;
- Agility, comfort with ambiguity, and the ability to stay cool under fire
- An entrepreneurial mindset, given the fast pace and dynamic environment we operate in;
- A willingness to think from first principles, challenge established wisdom, and remain level-headed amidst varying and contradicting perspectives;
- The ability to articulate meaningful brand narratives from our content;
- Exceptional written and oral communications skills to develop media pitches working in conjunction with our Content, Pan-Regional Publicity, and country PR teams;
- The ability to ruthlessly prioritise and work across a wide range of ideas and campaigns;
- An understanding of the specific cultural needs and nuances of countries across APAC;
- Experience living and working in APAC is a must.
The work:
Key responsibilities include:
- Lead our press office activities, including amplifying key PR beats for priority APAC titles with regional press and trades;
- Coordinating press opportunities across our APAC content including upcoming slate announcements, and day-to-day management of our news updates across the region as the source of truth for regional press engagement and external comms (Newsroom posts etc).
- Point person for country communications and publicity teams across title opportunities.
- Title insights management and point person for engagement across the region
- Communications lead on global campaigns for APAC, identifying press participation and regional storytelling opportunities for Tudum, Geeked Week and more.
- Developing regional opportunities based around key cultural moments.
- Partner with PAVS to understand opportunities to engage press during title production.
- Social-first storytelling focus, identifying where we can engage social platforms and influencers on regional moments and developing social trend/conversation storytelling.
Requirements
The successful candidate will have:
- +/- 7 years experience in communications, media, journalism, and/ or agency;
- Direct knowledge and experience in the entertainment industry;
- Direct experience in publicity and/or talent relations is an advantage;
- Experience pitching and crafting stories with social media editors, digital editors, and or online influencers;
- The ability to speak and write English fluently is important - an additional Asian language is an advantage;
- Strong network of press and influencer relations.
We are an equal opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.
