Are you passionate about entertainment? Do you want to help define and scale Netflix’s brand narrative in APAC? Do you enjoy working with lifestyle and consumer media to develop content-inspired stories? Are you in tune with trends and social conversations? Do you have your finger on the pulse of pop culture? Are you equally comfortable working with an editor, podcast host or TikTok creator to tell your story? Do you thrive in a fast-paced, collaborative environment?
Netflix is one of the world's leading entertainment services with over 260 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. It's an amazing time to join the Netflix team as we continue to transform entertainment, and rapidly grow across the Asia Pacific. If you are a talented communications professional with a passion for entertainment, and authentic storytelling, keep reading!
About the Role
We’re looking to hire a creative and highly strategic communications professional, who is deeply passionate about entertainment. This role will join a lean but mighty team that champions the Netflix brand, tells member-first stories, and is focused on relentlessly building and enhancing our reputation across Asia-Pacific. The mandate for the role is to tell content-led, brand stories about Netflix across the APAC region – through an extensive network of leading media, social media and key opinion formers – with an emphasis on creative large-scale campaigns, regional opportunities to showcase our local titles and industry investment, along with supporting product and commerce-related communications.
To succeed in this role you will need:
- Excellent instincts on trending stories that are impactful for our business;
- The ability to articulate meaningful brand narratives from our content;
- A true passion and extensive knowledge for entertainment;
- To understand brand updates and transform them into creative and succinct lifestyle and consumer language;
- Exceptional written and oral communications skills to develop media pitches working in conjunction with our Content, Pan-Regional Publicity, and country PR teams;
- Ability to think and work cross-functionally to maximise collaboration and impact for regional teams;
- Agility, comfort with ambiguity, and the ability to stay cool under fire
- An entrepreneurial mindset, given the fast pace and dynamic environment we operate in;
- A willingness to think from first principles, challenge established wisdom, and remain level-headed amidst varying and contradicting perspectives;
- The ability to effectively manage an agency;
- An independent thinker who loves to innovate, experiment and explore new ideas;
- Willingness to roll-up your sleeves, be hands on and get work done;
- The ability to ruthlessly prioritise and work across a wide range of ideas and campaigns;
- A deep understanding of the specific cultural needs and nuances of countries across APAC;
- Experience living and working in APAC is a must.
The work:
- Working alongside the country communications and publicity teams to champion our brand and content narratives across the region;
- Strategic management of our team’s flagship campaigns in 2024, gathering cross-functional support and participation and coordinating logistics/messaging to drive impactful conversations in new, innovative ways.
- Liaising with local comms and policy leads to identify industry investment storytelling opportunities including examples that demonstrate our commitment to the creative community by utilising press, events and speaking opportunities.
- Maintain relationships with influential people and organisations across the region and manage regular engagement across our announcements and campaigns.
- Management of studio communications and opportunities to engage press around local productions.
- Coordination of our internal communications priorities, from executive outreach and employee engagement opportunities, to capturing the stories behind our storytelling that inspire our people;
- Coordinating product communications for the region and serving as the regional point person for commerce-related communications opportunities.
Requirements
The successful candidate will have:
- 10+ years experience in communications, media, journalism, and/ or agency;
- Deep knowledge and experience in the entertainment industry;
- Direct experience in publicity and/or talent relations is an advantage;
- Experience pitching and crafting stories with social media editors, digital editors, and or online influencers;
- The ability to speak and write English fluently is important - an additional Asian language is an advantage;
- Strong network of press and influencer relations.
We are an equal opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.
