About Wine Portal
The Wine Portal Group is an end-to-end wine-sourcing and distribution platform that services all client segments across Asia, ranging from Private Clients & Experienced Collectors, On-Trade Customers & Industry Professionals, Mass Retail & Aspiring Wine Consumers and Media & Content.
Our mission is to create a holistic destination for people to discover, learn and enjoy wine. We strive to go beyond for the wine community through our various brands including:
1. Park90 – an award-winning wine lounge that has established itself amongst wine connoisseurs
2. Grand Cru Wine Concierge – a premium wine retail shop that provides customized and exclusive offline and online wine buying experience
3. Wine90 – our introductory wine bar for aficionados of all levels
4. SG Wine Mart – an online-only marketplace for consumers to access value-for-money entry-level wines for everyday drinking
About the role
As part of our shift towards innovation and growth, Wine Portal is looking for a Marketing Executive to undertake marketing projects to build prominent brand awareness. You will organize promotional wine events and creative marketing campaigns that can make a difference in our company’s success according to trends and customer interests.
- Organise and execute marketing plans, advertising, activations and events
- Create brand awareness and develop the brand portfolios in Wine Portal
- Work closely with cross departments to streamline messages in digital and offline marketing collaterals
- Work closely with in-house designers to design marketing materials such as brochures, social media posts, eDMs, website banners etc
- Write and proofread marketing copy for both online and print campaigns
- Produce and manage social media content, including videos and blog posts
- Maintain and update customer databases
- Review and evaluate post-marketing campaigns for improvements
- Perform market research on brand awareness, competitor activities, and market trends
Qualifications
- Min 3 years of experience
- Preferably Bachelor degree holder or above, or equivalent.
- Organised, meticulous, results-oriented and can handle stress and tight deadlines
- Proven working experience in digital marketing, particularly within the industry
- Some knowledge of Adobe Photoshop or Illustrator, or Canva
- Working knowledge of using social media marketing dashboards i.e Meta Business Suite, Ads Manager etc
- Working knowledge of using e-commerce and CRM platforms such as Shopify and Mailchimp
- Proficiency in English: Writing and speaking
- Wine knowledge is a plus
