An assistant marketing manager typically has a wide range of responsibilities, which can include:
- Implementing marketing plans, including creating advertisements for different media channels and buying ad space in order to promote a product or service
- Researching current trends and competitor offerings in order to develop new products or improve existing offerings
- Evaluating the effectiveness of marketing activities in order to determine whether goals were met and additional measures are needed
- Developing and executing marketing strategies and plans for products or services using knowledge of marketing principles and techniques
- Working with digital media outlets such as social media channels, blogs, video sharing sites, and news websites to promote products or services
- Researching new market segments that could be served by current offerings or identifying new opportunities within existing markets
- Preparing reports on marketing activities, including expenditures and results achieved, in order to track performance and identify areas for improvement
- Coordinating with outside vendors who help create and distribute marketing materials such as graphic designers or advertising agencies
- Managing the day-to-day operations of an organization’s marketing department, including hiring staff and overseeing their work
