- Digital Marketing Leadership:
Drive the digital transformation from offline to online marketing across all regions
Lead the development of digital marketing initiatives to execution of the CBS strategy to generate high-quality end-user leads for our HVAC solutions. - Global Strategy Development:
Develop and implement a comprehensive global digital marketing strategy that aligns with business goals, with a primary focus on the commercial building environment. - Data-Driven Decision Making:
Utilize data analytics tools to measure the performance of digital marketing efforts.
Make informed, data-driven decisions and provide regular reports on key performance indicators.
- AI driven Lead generation.
Identify how AI can influence our lead generation incl identification and implementation of relevant AI tools for CBS.
Be the CBs driver in Group COE defined projects in the space of AI
Develop Digital process framework
Set up digital processes for sustainable lead generation and lead management for on-ground salesforce in key markets.
- Brand Building and Positioning:
Position the company as a digital marketing leader in the HVAC industry.
- Campaign efficiency of Digital Campaign inititiatives
Define and implement uniform tracking methodologies, campaign tagging and data collection standards across customer touchpoints in all markets to track data, measure results, and provide actionable insights.
Team Management and Training:
Lead and mentor a team of 2-5 digital marketing professionals in relation to defined digital projects
Develop training programs to upskill the broader global marketing team in the transition from offline to online marketing strategies.
