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Jobs in Singapore   »   Jobs in Singapore   »   F&B / Tourism / Hospitality Job   »   Senior Executive, Consumer & Marketing Insights
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Senior Executive, Consumer & Marketing Insights

Nielseniq (singapore) Pte. Ltd.

Nielseniq (singapore) Pte. Ltd. company logo

Maintain a client service orientation by managing the day-to-day administration of client service and coordinating on analysis and reporting of assigned research projects.


Responsibilities

  • Play a strong role in the delivery of projects across the entire process including the design of the questionnaire, analytical plan, and reporting
  • Work closely with the manager to gain feedback and ensure client needs are met
  • Liaise with the Project Management team involved to ensure smooth execution across all key stages in the project (Pre-field, in-field, and post-field)
  • Manage fieldwork briefing & debriefing, fieldwork observation (when required), providing timely & regular updates to client
  • Provide client servicing on business questions and continue to build industry knowledge to gain expertise
  • Proactive in addressing possible red flags, takes initiative in providing solutions to any issues
  • Prepare code frames, tabulation specs, and the right charting template and submit them to the Data Processing team/ Chartist.
  • Conduct verbal presentations of the findings, either partial or full presentation to the client
  • Takes initiative in seeking resources/assistance, and makes corrections while ensuring the project is executed within the scheduled timeline and budget
  • Participate in regular review/feedback of systems, procedures, and any operation concerns with the end goal of improving productivity and cost efficiency
  • Provide coaching & guidance to juniors in relevant project management topics
  • Perform other related functions that may be assigned
  • Drive overall client satisfaction to achieve a high Net Promoter Score (NPS) and a high-performing environment

Qualifications

  • Bachelor’s Degree or equivalent. A relevant degree in Business analytics, marketing, or business discipline is desirable
  • Minimum 1-2 years experience in a market research agency
  • Background or experience in Social Media marketing and monitoring is a plus - identifying valuable metrics, KPIs, and social media benchmarks; performance reports creation; data interpretation from social listening tools such as volume, sentiment, conversion drivers, influences, etc.
  • Background in developing quantitative analyses, custom models, and ad hoc reports to effectively monitor performance, trends, and opportunities for key brands within social media channels
  • Strong command of cross-tabulation tools (e.g., SPSS) is a bonus.
  • Proficient in at least one programming language, preferably Python or R
  • Experience in data visualization platforms like Tableau, Qlikview, PowerBI, etc.
  • Data Engineering or Data Analysis experience is a bonus
  • Proficient in Microsoft Excel & Powerpoint and Google Spreadsheet & Slides.
  • Research and project management experience desired
  • Experience in leading conference calls and dealing with clients
  • High level of written and spoken English
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