OVERVIEW OF ROLE:
The Regional Planning manager is responsible for responsible for planning, coordinating and implementing the digital strategy for EssenceMediaco client across all APAC markets.
You will participate in monitoring and evaluation on the effectiveness of different media channels. You will also work together with the offshore execution team and local Mediacom teams for all day-to-day media planning and client service activities associated with assigned accounts.
The role requires collaboration with many stakeholders in planning, analytics and investment, across many levels, in a highly matrixed organization. In this capacity the Regional Planning manager must be able to manage the many projects we balance.
Working with the team’s regional leadership, you will help the team accomplish challenging goals and objectives, balancing client, company, and team priorities.
YOUR KNOWLEDGE & ABILITIES:
- Strong digital foundation
- Google AdWords Certification OR Facebook blueprint certification
- be fully conversant with digital media and able to think across the whole media mix
- have broad cross-channel digital knowledge
- Experience working with multiple stakeholders (e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources)
- Extensive knowledge of global industry trends, consumer trends, promotional resources, market status, and competition
- be a strong communicator – English is our global language
- Solid understanding of interactive research tools
- Understanding of the principles of marketing and advertising, as well as media concepts and terms, creative and budget requirements
- Able to understand media data sources in terms of what is measured, the method, and information reported
- Must possess strong written, presentation, analytical, quantitative, and verbal skills
YOUR QUALIFICATIONS:
- Bachelor’s Degree preferred, advanced degree a plus
- At least 4-6 years’ experience in Digital planning or execution
More about EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.
EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
About Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
