What you will do:
- Create promotional and publicity initiatives to increase our brand image and visibility
- Plan, execute and manage online & offline activities in the earned media space
- Develop relationships with local media and crypto-asset partners
- Responsible for contacting and organizing media-related public relations activities
- Develop and implement crisis communications advice and media strategy when required
- Monitor corporate image frequently and ensure it complies with the company brand
- Check and manage content produced for all communication channels
- Serve as a community manager for social media channels
- Develop and review the online content in media announcements and media kits
- Budget, control, and analyze publicity expenses according to the company’s development strategy
The Candidate:
- At least 2-3 years of experience in Digital Marketing / Communication / Public Relations
- At least a bachelor’s degree (Major in Marketing or equivalent)
- Attune to developing and implementing digital marketing programs across all digital channels including web, SEO / SEM, database marketing, email, social media and display advertising.
- Must be a confident communicator and presenter
- Tactical understanding of all primary social media platforms (Linkedin, Telegram, Twitter, Instagram, Facebook, etc)
- Be proactive, reliable, responsible, and accurate with attention to detail
- Self-motivated with a positive and professional approach to management
- A wide degree of creativity and latitude
- Strong project and program management skills; experience in prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.
- Possess excellent verbal and written communication skills in English. The ability to converse in Mandarin is a strong advantage to liaising with Chinese-speaking stakeholders.
- Great passion for blockchain, cryptocurrency, the fintech industry and/or other relevant industries
- Has extensive connections in the media industry focusing on Singapore and crypto-asset media