Job Description & Requirements
Job Description
- Source, qualify and manage new business leads and opportunities.
- Establish, develop and maintain positive relationships with potential and existing clients – including both offline and online.
- Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
- Acts as a main liaison with client by maintaining regular contact and ensuring communication flows effectively and in a timely manner.
- Develop and manage sales opportunities, converting prospects to sales to achieve regional targets.
- Ensure progress of each lead (new and potential) is captured and recorded.
- Participate in weekly sales meeting and work towards achieving sales goals of the organization.
- Assist the team in the development of the overall digital marketing strategy
- Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
- Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
- Manage social media marketing campaigns
- Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
- Manage SEO campaigns
- Set up conversion, pixel, and event tracking on the website and across various digital platforms
- Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
- Other ad-hoc duties as assigned
