Overview
This position will be responsible for customer experience and brand communication at HMGICS. Responsibilities include content development, KPI monitoring, manpower planning, event coordination, program leadership, budget management, executive reporting, and CSR drive.
Responsibilities
- Develop and refine the concept of brand communication content at HMGICS center to ensure alignment with organizational objectives and customer expectations.
- Define and monitor key performance indicators (KPIs) for the space operation, ensuring measurable success in customer experience and operational efficiency.
- Strategically plan and allocate manpower for operation across brand experience, F&B, and Test Drivers to optimize customer engagement and satisfaction.
- Coordinate and execute ad-hoc event operations for various groups including visitors, media, key opinion leaders (KOL), and VIPs, ensuring seamless experiences and brand representation.
- Lead the development and implementation of seasonal experiential programs to enhance visitor engagement and loyalty.
- Oversee marketing and promotional activities for the CX Space, including digital, offline ads, and PR management, to effectively communicate brand values and attract target audiences.
- Manage monthly and annual budgets, ensuring prudent allocation of resources and adherence to financial targets.
- Report to C-level executives in Singapore and Headquarters, providing strategic insights and updates on customer experience initiatives.
- Drive the development of local society CSR programs, fostering community engagement and corporate social responsibility.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- More than 5 years of experience in marketing or brand communications, preferably with exposure to EV-related projects.
- Strong experience in the automotive scene and space marketing.
- Proven experience in customer experience management, preferably in a hospitality or retail environment.
- Strong analytical skills with the ability to interpret data and insights to drive strategic decision-making.
- Excellent communication and interpersonal skills, with fluency in both English and Korean languages to communicate with C-level Executives and staff based in Singapore and Headquarters.
- Creative thinker with a passion for innovation and delivering exceptional customer experiences.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
- Strong organizational skills with attention to detail and the ability to multitask effectively.
