About the company
My client is a dynamic and innovative social networking company committed to connecting people worldwide that has recently expanded its reach to Singapore. Their platform offers a unique space for individuals to engage, share, and connect with others.
As part of their expansion, they are seeking a talented Digital Marketing Specialist to drive user growth and engagement on their platform.
About the role
Reporting to the Marketing Manager, your responsibilities would includes
- Conduct comprehensive research on advertising trends, competitors' pricing strategies, and product offerings to inform marketing campaigns.
- Strategically plan and execute the placement of ads across various channels, overseeing projects from inception to completion to ensure the development of engaging ad content.
- Monitor social media platforms and utilize analytical tools such as Google Analytics and Data.ai to track campaign performance and provide detailed reports on growth and analytics.
- Optimize campaigns to maximize return on investment (ROI), utilizing data-driven approaches to scale successful initiatives.
- Provide support for user acquisition campaigns across online channels, leveraging insights to drive growth.
- Identify and explore new opportunities for growth within the realm of performance marketing creatives.
- Collaborate closely with the Marketing Manager to optimize workflows and foster effective communication with product and development teams.
Skills and experience required
- Proven experience in performance marketing, with a focus on analyzing campaign data and optimizing ROI.
- Proficiency in using analytical tools such as Google Analytics and Data.ai.
- Strong research skills with the ability to gather and interpret market data effectively.
- Excellent project management abilities, with a keen eye for detail and the ability to manage budgets and timelines.
If you are interested in the position, please click “apply” David Lerh (EA:94C3609/ R1769977)
