Marketing and Partnership Manager
Tsao Foundation is a leading community healthcare provider in Singapore dedicated to delivering care services to our diverse geriatric population. We are committed to upholding the highest standards of care and compliance to ensure the well-being of our patients and the community we serve.
The incumbent specializes in implementing and developing commercial and strategic relationships with organizations in accordance with company's overarching objective, strategic goals and strategies. He/ she will promote the training business, related consultancy services, products and/ or brands.
He/ she is required to develop marketing strategies, generate new business leads, manage marketing budgets and analyze trends.
1) Partnerships Development and Enhancement
- Partnering and collaborating with potential organizations in community care such as Active Ageing Centres, Nursing Homes etc. for student attachments arrangement
- Building and enhancing relationships with Corporate Sector and Corporate Commercial clients to promote training programmes, workshops and talks.
- Building and enhancing relationships with government funding agencies (e.g. Skill Future SG)
- Spearheading “Preferred Training Partnership” initiative to develop and create new revenue streams for the academy
- Coordinating with job placement portals and e-learning providers to promote HMTA programmes and services
- Partnering with internal stakeholders on business calls and presentations to potential customers
- Working on potential deals with partners to implement the proposed learning & development programmes
2) Marketing Communications
a) Website and other e-marketing communications, social media (Facebook and YouTube)
- Providing ideas and input into the development of new e-marketing materials
- Oversees editing and proof-reading of copy writing of new and up-to-date web content
b) Marketing collateral and publicity material (Brochures)
- Providing ideas and input into the development of new e-marketing materials
- Preparing marketing collateral for the Academy’s corporate relations activities
- Oversees editing and proof-reading of copy writing of marketing material (brochures, posters, flyers etc.) for the programmes, liaising with the relevant internal & external stakeholders
3) Leads Generation and Sales
- Managing course enquiries from interested parties and recommending appropriate training courses
- Preparation for and facilitating course previews and course orientation
- Following-up with participants on interested courses
- Reviewing course applications, conduct screening and selection and course enrollment
4) Market Analysis /Research & Planning and New Programme Development:
- Gathering information on sector trends and industry peers’ programmes for use in market benchmarking and other forms of market analysis.
- Working with Assistant Director, Marketing & Operations for market analysis and recommendations in relation to marketing plans.
- Supporting the Assistant Director, Marketing & Operations in planning, researching and coordinating student recruitment initiatives, liaising with relevant parties both internal and external.
a) Turnaround time for Marketing & Business Proposals
- Timely creation of Marketing & Business Proposals
- Calculate & ensure sales margins at price levels to ensure profitability
- Working closely with the Directors, Subject Matter Experts – SMEs, Finance and external stakeholders to crystalize areas of interest and resolve potential issues
b) Timely response to Curriculum Development unit in the launch of new training products
- Provide timely information and marketing materials to support launch of new training products
- Stay informed of key marketing trends and issues and competitive activity to drive sales preparedness.
Qualifications and Experience
- Diploma / Degree in Business Management, Sales & Marketing or equivalent
- Minimum 5 years of sales and marketing communication experience
- Sound understanding of online acquisition marketing tools (SEO, PPC, Social, Affiliate, Display, comparisons)
- Must be able to champion marketing campaigns through conventional methods and online channels
- Experience with the development and go-to-market process of a new training product or service
- Must be able to manage the digital marketing and/ or videos/ film budget accurately and efficiently
- To present promotional strategy effectively to internal and external audiences (small and big groups)
- Strong oral and written communication skills – proficient in English and Mandarin
- Strong interpersonal skills and ability to work effectively at all levels in a collaborative team environment
- Savvy with using technologies to enhance and facilitate marketing communication
- Be flexible, energetic and can multi-task; creative and able to think out of the box
Salary range is indicative and will commensurate with qualification and experience.
We sincerely regret that only shortlisted candidates will be notified.
