Responsibilities:
• Formulate efficient & intuitive Go-to-market strategy for sales with Robotics BU management.
• Market researching including features/improvements etc. back to RHQ & Japan HQ.
• Marketing tools preparation (product presentations, success cases, videos, demo.
• Event management (Seminars, webinars, exhibitions, road shows etc.) with robot country teams and Brand & communication (B&C).
• Marketing collateral based on industry strategy.
• Digital Marketing: Digital Campaigns, Integrated marking communications, Robotics website updates with B&C team etc.
• Write copy for diverse marketing distributions (brochures, press releases, linked-in articles, success stories, website material etc.)
• Product Management: New product launches, Product EOL communication, Demo Kits for market (Exhibition, partners, end customer)
• Price management: Setting prices at regional level and country level, Loading same into the systems, Special price requests to Japan, price approval with internal forms & systems.
• Budget management: Working with Managers for budget preparation & system entry, Sales gap analysis and forecast every quarter & monthly monitoring against plan.
Requirements:
• Bachelor of Engineering in Mechanical/ Robotics & Automation/Electronics/Mechatronics. MBA (Marketing Management/Digital Marketing/Business Administration) will be added advantage.
• At least 3 years of experiences in leading a team.
• At least 3-5 years of product manager experience on the job preferably robotics/automation multinational company experience.
• Creative, Innovative & Challenge driven.
• Project Management; Able to relate & close working with various internal, external stakeholders.
• Good understanding of market research techniques, data analysis and statistics methods
• Knowledge of strategic planning and marketing best practices
• Familiar with digital marketing, social media, and web analytics.
• Proficient in MS Office and marketing software (e.g., CRM, SAP).
• Willing to travel 30-40% regionally.
