● Develop and execute sales analytics and CRM strategies to lead and support sales goals and objectives
● Work closely with the commercial teams to understand business needs and objectives, define key performance indicators, and provide actionable recommendations based on data analysis.
● Oversee the administration and maintenance of our CRM, other sales systems and digital tools
● Lead a team to execute strategic projects that enhance sales performance and growth and manage the end-to-end delivery of commercial excellence initiatives.
● Enhance strategic sales pipeline analysis and dashboards
● Develop actionable insights to identify gaps and growth opportunities
● Collaborate with sales, marketing, and MPA teams to identify and implement sales analytics solutions that enhance sales effectiveness and efficiency
● Improve current CRM effectiveness and lead new CRM deployment from pre-planning, implementation to driving successful adoption
● Evaluate and measure the effectiveness and impact of commercial excellence projects, using quantitative and qualitative data, and provide feedback and recommendations for improvement
● Manage and develop a team of sales analysts, providing guidance, coaching, and feedback
