Campaign Management
What you will be working on
- Plan, develop and implement effective campaigns in line with TP’s communications objectives and KPIs
- Identify marketing channels, media planning, production of various marketing collaterals and videos to communicate key messages for the organisation
- Monitor campaign effectiveness and analysing outcomes
Stakeholder Management
- Work with internal and external stakeholders to support TP’s communications and marketing direction
- Be familiar with vendor management and work with creative and media agencies to execute campaigns effectively, in order to achieve key deliverables
- Work with the social media team to establish alignment with social and digital media efforts
Project Management And Data Analysis
- Manage project timeline, deliverables, and budget
- Analyse and leverage on data to develop best strategies and tactics for campaign activations
- Report on project outcomes and provide After-Action Review (AAR) reports to facilitate learning and best practices
What We Are Looking For
- Qualification in Marketing, Communications or related disciplines
- At least 8 years of experience in marketing and digital marketing
- Prior experience in implementing and executing a marketing plan from inception to execution.
- Strong understanding of marketing channels, search engine optimisation and search engine marketing
- Excellent written and verbal communication skills
- Possess a collaborative attitude, self-motivated, proactive, and able to work well in a team-oriented work environment
Interested candidates please submit your application via the Workday platform via the link below: https://sggovterp.wd102.myworkdayjobs.com/PublicServiceCareers/job/Singapore/Deputy-Manager--Marketing-_JR-10000018000-1
