The Global Content Manager for Pet Nutrition will play a critical role in driving our transformation to become a digital-first organization that drives organic growth. We must reshape the way we reach, convert and add value to pet parents across paid, owned and earned media.
To manage the global ecosystem of content partners and the annual Content Planning Process with T1 agencies (CPP). This role will coordinate partner capability reviews, agency SOWs and ways of working. It’s an exciting role focused on building net new capability and partners in markets around the world.
Our ambition in this transformation is to:
1. Build global mega brands pet parents love – shifting from transactions to relationships
2. Drive lifetime value with engaged pet parent communities
3. Create digital-first capabilities, partnerships, ways of working and resources to engage with pet parents along their education and purchase journeys
4. Put Data & Analytics at the heart of our omnichannel content & media strategies
Reporting to the Global Content & Marketing Operations Director, this role is key role within the new Global Marketing team.
Requirement
- 5+ years experience in Content/Brand Marketing
- Significant experience in digital marketing and in digital performance driven organizations
- Experience in managing external agencies/partners
- You are a great collaborator and communicator
- Passion for cats and dogs would be ideal
- Languages: Fluent English required
- Master degree in business schools or equivalent digital education
- Master degree in math or statistics
