• Develop and execute comprehensive digital marketing strategies tailored to specific regions to drive user acquisition and engagement on our social networking platform.
• Utilize data analytics and user insights to identify opportunities for growth and optimize marketing campaigns for maximum impact.
• Manage regional marketing budgets effectively, tracking performance metrics and ROI to ensure efficient allocation of resources.
• Stay abreast of industry trends and emerging digital marketing technologies, incorporating innovative strategies to stay ahead of the competition.
• Build and maintain strong relationships with key stakeholders, including external partners, agencies, and influencers, to amplify our brand presence within the region.
• Monitor and analyze competitive landscape and market dynamics to identify potential threats and opportunities for growth.
• Provide regular reports and updates to senior management on regional marketing performance, highlighting key achievements, challenges, and actionable insights.
Skills and experience required
• Min 4-5 years of relevant experience with focus on user acquisition and engagement and with strong understanding of platforms such as Google Ads, Twitter , Meta etc
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Proven ability to manage multiple projects and priorities in a fast-paced, dynamic environment.
- Be able to communicate proficiently in Chinese at work
