Job Description
Devise creative strategies to drive online traffic to the group website.
Track and optimize conversion rates by improving the design, content and user experience on the website and internet booking engine.
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborate with other vendor partners (such as indoor playground, child care & F&B outlets)
Copywriting and PR initiatives
Requirements
Bachelor's degree in marketing
2 to 3 years relevant experience
Willing to work from home on a part time basis
