Job Description:
We are seeking a highly skilled Digital Marketing Specialist to join our team. The ideal candidate will be responsible for preparing and executing comprehensive marketing plans aimed at achieving key objectives. This role involves managing various digital marketing channels, including SEO/SEM, email, social media, and display advertising campaigns. The candidate will also oversee the company's website and social media accounts, generating reports for campaign performance analysis and actively contributing to brand awareness and lead generation efforts. Conducting market research to identify potential customers and staying updated on market trends is also a crucial aspect of this role.
Key Responsibilities:
- Prepare and deliver marketing plans to achieve key objectives.
- Plan and execute all digital marketing efforts, including SEO/SEM, email, social media, and display advertising campaigns.
- Manage the company's website and social media accounts effectively.
- Generate reports for digital marketing campaigns using database analytics tools and present findings in an easily understandable format.
- Raise awareness of products, services, and brands through various marketing channels.
- Generate leads for products and services to drive sales and revenue growth.
- Conduct market research to identify potential customers and stay informed about market trends.
Skills Required:
- Good knowledge of social media platforms and other digital channels.
- Excellent writing, editing, and proofreading skills.
- Resourceful and creative with strong communication and organizational abilities.
- Proficiency in Graphic Design/Multimedia.
- Proficient in Adobe Illustrator and Photoshop.
- Familiarity with SEO/SEM tools such as Google Ads, Google Analytics, and keyword research.
Qualifications:
- Bachelor's degree/ Diploma in Marketing, Communications, or related field.
- Proven experience in digital marketing roles.
- Strong analytical skills with the ability to interpret data and make actionable recommendations.
- Ability to work effectively in a fast-paced environment and meet deadlines.
- Up-to-date knowledge of industry trends and best practices in digital marketing.
If you possess the required skills and experience to excel in this role, we encourage you to apply and become a valuable member of our dynamic team.
