Digital Marketing Executive Job Description
The Digital Marketing & Social Media Executive is the key person in charge of executing the company’s digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimization process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms.
Responsibilities:
- Assist in the development of the overall digital marketing strategy
- Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
- Plan and monitor the ongoing company presence on social media (Instagram, Facebook, Tik Tok Shop, WeChat etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online blogs and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Improve user experience in the company’s website
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insights in online marketing trends and keep strategies up-to-date
Requirements :
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Good knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Proficient in communicating both English and Chinese
Minimally Diploma in marketing or relevant field
