We are looking for someone with a passion for data and marketing technology, with experience in marketing automation tool such as Salesforce Marketing Cloud or Eloqua. Experience working with large, complex data flows is a plus.
You will be responsible for the implementation, execution, and optimization of highly personalised automated marketing campaigns and programs using our suite of marketing technology platforms.
This role requires someone who is a team player, possessing technical knowledge and hands-on experience with marketing automation platforms. The candidate must be a self-starter and problem-solver, able to learn and adapt quickly in a fast-moving working environment.
Key Responsibilities:
- Implement and manage complex marketing automation campaigns in marketing automation tools, including customer journeys, segmentation, automation rules, and triggers.
- Work with agency partner to develop and execute targeted and personalized campaigns that align with marketing objectives, drive engagement and conversion.
- Collaborate with business units to develop strategies, plan, and execute tactics across customer digital touchpoints.
- Plan, manage, execute and optimize tactical and nurture campaigns to drive sales and leads on digital channels using marketing automation tools
- Continuously monitor and analyze platform performance across the marketing technology stack provide insights and recommendations for optimization and improvement.
- Stay up-to-date with the latest marketing automation trends, best practices, and technologies to ensure our campaigns remain competitive and effective.
- Develop and maintain documentation, including process flows, campaign briefs, and technical specifications.
- Work with acquisition team to conduct testing and optimization for segmentation activities to improve performance
Key Requirements:
- Bachelor’s Degree in IT/Business
- Working experience with marketing automation tools such as Salesforce Marketing Cloud or Eloqua and Google Analytics, possessing relevant certifications is a plus
- Experience with customer data platforms and marketing data is a plus
- Experience working with Asana, JIRA, MS Office, Visio, Lucid Charts and/or project management tools
- Excellent stakeholder management skills by providing clear communicating priorities, objectives/goals and deliverables
- Some knowledge and experience in data query and integration concepts such as SQL, Javascript, APIs and SFTP
- Understanding of analytical tools like Google Analytics, GTM and Customer Identity & Access Management is a plus
- Ability to work with cross functional teams to identify use cases to be implemented for platforms
- Self-starter, independent, motivated and result-oriented team player
- Detail oriented to ensure data and content compliance
- Strong in communications with the ability to engage with internal and external stakeholders
- Self-motivated operator who can work comfortably as an individual contributor and comfortable with navigating through the organisation to get things done.
- Strong in analytics and able to make decisions leveraging data. Strong negotiation skills. Creative with high emotional intelligence. An innovative collaborator. Most importantly, you must be savvy and love tech, and love to sell your ideas to everyone.
Team Profile:
Income was founded on the vision of making insurance accessible to all. This vision has played a key role in the development of products, initiatives and offerings to our customers. You will be working in the Growth Marketing team within the Digital Transformation division. This team is in-charge of driving all digital revenues, strategize and implement all eCommerce platforms, MarTech and AdTech solutions to drive incremental revenues by increasing relevancies.
The individual must be a hybrid professional that understanding marketing and business needs, while having a balanced interest and love for technology.
Technology has enabled us to make better decisions in real time that has substantial impact on all our digital acquisitions. The individual will be required to leverage on first-party data and digital insights to identify opportunities and derive decisions that will assist to achieve set targets and provide first class customer purchase experiences.
