We are looking for a Marketing Manager/ Senior Manager to drive the next phase for IMDA PIXEL Innovation Hub with Open Innovation Platform (OIP) as the key focus. Our mission is to inspire and support corporates to innovate digitally. The OIP is the national digital platform matching corporates to innovative solution providers.
Why Join:
- Be part of a transforming team to strategise, refine and execute the OIP for the next bound
- Enjoy a collaborative environment where you can work with a diverse range of stakeholders, including government agencies, including partners, and community groups
- Rare opportunity to create an innovation platform in government, to benefit corporates and the economy at scale
Key Responsibilities:
- Plan and execute impactful through-the-line marketing and communication plans to deliver strong and measurable earned and paid media, both online and offline
- Conceptualise, develop and run campaigns, advertisements, marketing collaterals and other marketing deliverables. This includes running marketing ops for regular OIP calls
- Use data to plan and measure campaign effectiveness with focus on audience engagement and conversion
- Manage creative/media agencies for creative materials and online/offline ad buys
- Execute content strategy to grow the brand and users across owned and paid media, including LinkedIn and eDMs
- Develop and deliver strong narratives and compelling content (e.g., profile stories, collaterals) by engaging different stakeholders, both internal teams, and external users
Requirements:
- 5 years of relevant experience in Marketing, Marketing Communications and/or Digital Marketing
- Ability to understand business needs and challenges and can perform data-driven analysis and decision making especially for Digital Marketing
- Strong vendor management skills
- Strong aesthetic sense and sharp writing skills for marketing materials
- Experience working with agencies and stakeholders to curate stories and angle
- Dedicated team player with excellent communications and interpersonal skills to engage a wide variety of stakeholders
- Able to multitask and work with tight timelines
- Experience in Government and/or B2B marketing preferred
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