Job descriptions:
The Brand Manager will be managing a portfolio of DTC consumer health products. Key responsibility includes developing annual brand marketing plan and launch plan in line with strategy, budget and targets of company.
Other responsibilities include:
- Lead go-to-market strategy, launch execution, brand activation, advertising and promotion for deployment of Brand Marketing Plan.
- Drive the brand by working cross functionally and tracking development of all product initiatives to ensure timely launch of NPD within objectives and timeline.
- Provide monthly analysis and findings with plan of actions using market share and available data.
- Responsible in managing brand budget. Monitor and control A&P expenditure within budget allocations.
- Perform on-going analysis and reviewing of new products, category, market trends, promotional programs and competitive information as part of a situation assessment on brand performance and product pipelining.
- Involved in monthly inventory sales forecast and monitoring. Interface between supplier and partners.
- Familiar with ecommerce and social media platforms.
- Familiar and comply to advertisement compliance for healthcare products.
- Familiar with business to business (corporate) marketing
