Job Description:
As a Marketing Assistant, you will play a pivotal role in supporting the marketing team's efforts to create compelling content, coordinate campaigns, and analyze market trends. You will be responsible for various tasks related to content creation, campaign coordination, planning, analysis, and providing general marketing support.
Key Responsibilities:
Social Media:
- Create and draft social media calendars, scheduling, filming, and editing content to align with marketing strategies.
- Actively scout and suggest models, potential locations, and set concepts for photo and video shoots.
- Work closely with the Product Team to stay updated on product decisions and necessary styling requirements.
- Identify products based on inventory levels for Social Media Campaigns, Website, Email, and Blog, and collate product suggestions for campaigns.
- Select and arrange products for all photo and video/social shoots, ensuring they are presented in the best light.
- Provide pose inspiration on runsheets to showcase products in their most flattering form.
- Shoot behind-the-scenes content for social media and assist with styling across various digital platforms.
Campaign Coordination:
- Identify, contact, and distribute marketing materials with Key Opinion Leaders (KOLs).
- Suggest products for influencer-led gifting and campaigns.
- Prepare, pack, and manage garments, accessories, and transportation logistics for photo and video shoots, ensuring smooth coordination and return of products.
Planning & Analysis:
- Conduct market research to gather data on consumer preferences, market trends, and competitor activities.
- Assist with tracking, basic data analysis, and reporting on marketing performance metrics.
- Aid in tracking marketing spend to ensure budget adherence.
Marketing Support:
- Provide administrative support such as scheduling meetings, managing calendars, and organizing files.
- Assist the Marketing Manager in developing marketing materials such as brochures, flyers, and presentations.
- Manage the distribution of marketing materials to various channels and stakeholders.
- Coordinate logistics for marketing events, trade shows, and conferences.
- Maintain marketing databases, contact lists, and inventory of marketing materials
- Assist in adhoc tasks and projects as needed
