Our client is a leading provider of experience-based play facilities in Singapore who provides unique interactive play experiences to children. Due to expansion, they are looking for a Marketing Communications Senior Executive to join their team.
Key Responsibilities:
1. Brand Management:
- Develop and maintain a strong and consistent brand image across all channels.
- Ensure brand guidelines are adhered to in all marketing communications.
- Implement strategies to enhance brand awareness and equity.
2. Public Relations (PR):
- Develop and execute PR campaigns to enhance the company's public image.
- Build and maintain relationships with media outlets and key stakeholders.
- Draft press releases, articles, and other communication materials.
3. Website Management:
- Oversee the design, functionality, and content of the company website.
- Implement SEO strategies to optimize website performance.
- Collaborate with cross-functional teams to ensure website aligns with overall marketing objectives.
4. Digital Marketing:
- Plan and execute digital marketing campaigns to drive online engagement and lead generation.
- Monitor and analyze digital marketing metrics to assess campaign effectiveness.
- Stay abreast of industry trends and implement innovative digital marketing strategies.
5. Social Media Management:
- Develop and implement social media strategies to enhance brand presence.
- Create engaging content for various social media platforms.
- Monitor social media channels, respond to inquiries, and manage online reputation.
6. Search Engine Optimization (SEO):
- Optimize website content for search engines to improve organic search rankings.
- Conduct keyword research and implement on-page and off-page SEO strategies.
- Stay updated on SEO best practices and algorithm changes.
7. Search Engine Marketing (SEM):
- Plan and execute paid advertising campaigns across search engines.
- Monitor and analyze SEM performance metrics and adjust strategies accordingly.
- Collaborate with external agencies for SEM optimization.
8. Offline (Onsite) Marketing:
- Coordinate offline events and sponsorships to enhance brand visibility.
- Monitor and analyze the effectiveness of offline marketing initiatives.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- >2 years of experience in marketing communications, with a focus on brand management, PR, digital marketing, and website management.
- Proven track record of successful marketing campaigns and initiatives.
- Strong analytical and strategic thinking skills.
- Excellent written and verbal communication skills.
- Ability to lead and collaborate with cross-functional teams.
Interested candidates are invited to send in your Resume in MS Word Format* stating your past work experience, reasons for each leave, past and expected remuneration.
We regret to inform that only shortlisted candidates will be notified.
By submitting an application to us, you will be deemed to have agreed for us to collect, use, and disclose your personal data which you have submitted to your prospective employers, for the purpose of job search, and/or other services which you have consented us to perform on your behalf.
EA License Number: 19C9782EA
Personnel Number: R23113231 (Lum Charmaine)
