SENIOR COPYWRITER Job Description
Company Background
Maise is an experiential marketing solutions consultancy. We are a startup and do not sugarcoat the realities
of life. We look to provide an environment where our people learn to have fun and enjoy the process of getting
there. Maise works with reputable clients across different industries in conceptualizing and activating solutions
that bring about incremental engagement and conversion.
The Opportunity
We are looking for a senior copywriter, to engage, inspire and guide the team and the clients whom we work
with. A natural collaborator who loves to mentor and collaborate with others. Create innovative ideas and
integrated creative solutions in close collaboration with your account, strategy and creative peers — often for
real assignments and new business pitches, occasionally, proactively, to help grow our business, reputation
and competency.
We do need you to be a constant stream of innovation, story tell brand propositions with relevant consumer
centric approach, develop consumer activities that excite others. You are responsible for presenting and
selling the work to senior clients. You will lead and execute creative development and strategy, storytelling
concepts, and establish the direction of the overall creative being developed for various projects. You carry a
professional temperament and gravitas; are a passionate and magnetic presenter and a champion of people
and agency initiatives.
Duties & Responsibilities
The Work
● Help lead and inspire creative teams to develop innovative design solutions, from broad concept
development through implementation
● Ideate, write and execute original and iconic creative concepts in response to client briefs, objectives
or goals
● Is responsible for the proper placement, context and meaning of copy to visual element within a
creative assignment
● Extend client relationships to partnerships and explore new ways to deliver value
● Develop creative ideas that meets both our clients’ objectives as well as our business objectives,
maintaining the company’s expected levels of creative excellence and professionalism
● Present, share and review creative work with Creative Director/s, Account Management and Planning
Leads as well as members of the Management Team
● Manage multiple projects from concept through to completion, working with both in-house resources
and third-party vendors
● Collaborate effectively with Account Management, Planning and the broader creative team to develop
disruptive and iconic work
● Manage multiple projects from concept through to completion, working with both in-house resources
and third-party vendors
● Participants in, and leads brainstorming sessions
● Have brave ideas that make an impact, big or small, on the world we live in
● Have an entrepreneurial spirit, openness and willingness to try new things
● You will report into a Creative Director-level and above
The People & Company
● You believe passionately in the power of creativity to bring change to the world. But you’re realistic
and have a clear-eyed view of what it will take to get there: not a path you walk alone, but with a
group of people putting a diverse range of skills and perspectives to work, towards a common goal
● Your ideas and your voice will be heard, respected and protected with passion. Ideas are not
disposable commodities here, they are our most precious assets
● You will be tested, you will be challenged and you will be pushed beyond your comfort zone, but you
will equally be supported, encouraged and celebrated. Because the true value of a community is that
we bring out the best in each other
● Shape the general direction of work for a given client(s) and monitor teams to deliver beyond client’s
expectations
● Define business opportunities and translate strategic insights into consumer-facing experiences
● Self-starter contributing new business and grow existing accounts
Qualifications
● About 6-8 years of work experience
● You’re a keen student of life, open and curious, always learning
● As a communicator, every surface, every channel, every medium, social or otherwise, is your canvas.
You’re just where people are
● Strong grasp of social media space and online media jargon and technology
● Ability to work under pressure and meet deadlines in a fast-paced creative environment
● Ability to effectively and appropriately interact with co-workers at a variety of levels, across many
disciplines
● Understands and uses the latest in computer design software
● After hours work and overnight traveling to shoots and post sessions required
● Naturally well organized and unfazed when working towards deadlines
