Responsibilities
- Have an in-depth knowledge of the Group and its value proposition
- Follow the industry trends locally and regionally
- Identify organic and regional growth opportunities
- Oversee marketing, media and PR matters relating to the Group
- Identify and create marketing campaigns and promotional content to target market and audience
- Work with Operations & other relevant teams to refine and propose store communications & branding -
- taking on a 360° approach
- Initiate and work with the sales and operations team to create brand and store sales strategies, and create
- marketing communications and strategies in alignment with these
- Manage partnerships, media and PR matters relating to the group
- Identify and cultivate strategic partnerships to accelerate growth of the business
- Advise and assist the Executive Director in other projects and the Group’s overseas matters as and when required.
- Monitor, analyze and report PR results of projects to internal and external stakeholders (where applicable)
- Ensure that marketing strategies align with overall business strategies for the group
- Work with key internal stakeholders to align communications objectives
- Drive issues management and crisis communications in the event of project status changes or adverse
- publicity
- Craft, send and coordinate media invites, seating allocations and RSVPs for events
- Liaise with stakeholders for approval of key artwork, press releases and other communication materials
- Develop public relations and communications plans, including strategies and goals for the Group
- Craft press releases for each project involved in the launch of the Group’s F&B outlets as necessary
- Manage media enquiries, interview requests, press conferences and other corporate events
Requirements
- Degree in Mass Communications or Business Management, preferably with major in Marketing
- At least 5 years of relevant marketing experience
- Prior e-commerce experience would be an advantage
- Strong interpersonal communication, problem-solving, time management, planning and organisational skills
- Ability to work well in a diverse and dynamic environment
- Is meticulous, well-organized, and able to work independently
Interested candidates who wish to apply for the advertised position, please email us an updated copy of your resume for a confidential discussion. We regret that only shortlisted candidates will be notified.
Job Code: Ky
PERSOLKELLY Singapore Pte Ltd | EA Licence No: 01C4394
Chan Sau Wah Kenny | EA Reg No: R1106707
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