JOB PURPOSE
The Product Marketing Manager is responsible for the overall performance of a business unit with regards to sales, margin, inventory, quoting strategies, suppliers, and the ongoing development of the employees.
PRINCIPAL ACCOUNTABILITIES
Set & achieve sales and margin budgets & objectives
- Perform all necessary research and analysis to establish achievable but yet aggressive sales and profit margin goals by class and by supplier.
Business unit quarterly business review
- Review entire business KPI (Key performance indicators) with business unit. Determine actions required to meet objectives. This is an all-encompassing review: sales, inventory, profit margin, in addition to performance to SLA (Service Level Agreement); supplier performance, customer performance, staff development, etc.
Supplier relationship management
- Build and maintain relationships with all suppliers at the appropriate levels. Supplier Champions are assigned for each supplier.
DPP pricing negotiation
- In conjunction with the Global Commodity Manager, negotiate preferential pricing for Future on stocking devices. For focus suppliers, the Director is responsible.
Product knowledge
- Understand the basic technologies for which you are responsible. Top end applications, basic electronic function the product does in a circuit. Understand the market trends of the end application as fluctuations can influence supply and demand.
Market knowledge
- Understand and communicate competitive landscape, product availability, pricing trends.
- Maintain close scrutiny on market conditions (lead-time and lead-time trends) to establish when inventory needs to be increased in anticipation of future market developments.
RESPONSIBILITIES
- Perform all necessary research and analysis to establish achievable but yet aggressive sales and profit margin goals by class and by supplier.
- Review entire business KPI (Key performance indicators) with business unit. Determine actions required to meet objectives. This is an all-encompassing review: sales, inventory, profit margin, in addition to performance to SLA (Service Level Agreement); supplier performance, customer performance, staff development, etc.
- Build and maintain relationships with all suppliers at the appropriate levels. Supplier Champions are assigned for each supplier.
- In conjunction with the Global Commodity Manager, negotiate preferential pricing for Future on stocking devices. For focus suppliers, the Director is responsible.
- Understand the basic technologies for which you are responsible. Top end applications, basic electronic function the product does in a circuit. Understand the market trends of the end application as fluctuations can influence supply and demand.
- Understand and communicate competitive landscape, product availability, pricing trends.
- Maintain close scrutiny on market conditions (lead-time and lead-time trends) to establish when inventory needs to be increased in anticipation of future market developments.
- Based on business unit strategy, review all CBO for assigned branches to identify potential issues and sales and profit margin opportunities.
- Prepare and execute quarterly reviews and ensure that we deliver on our commitments to suppliers by creating realistic objectives and follow through on action items.
- Plan and prepare meeting agenda for communication meetings. Present & discuss relevant information in a timely and effective manner. It should include topics such as Service Level Agreement, sales, profit margin, quoting, training, market conditions.
- Negotiate special returns with suppliers where we require additional flexibility outside of contractual rotation/scrap allowance. In addition, special returns need to be actioned by any individual who is able to use their relationship, developed with the supplier, to gain a favor.
- Identify and maintain parts in inventory where sales and marketing needs to be alerted to tightened availability for appropriate business reasons (market conditions, manufacturing issues, etc).
- Approval of quotes based on a dollar threshold set by business unit.
- As appropriate, visit selected customers in the field, and participate in customer visits at corporate headquarters. Prepare and present appropriate information.
- Expedite existing supplier purchase back orders for stocking and/or specific customer requirements. For those situations where greater effort and relationship is required to achieve satisfactory results.
- Target and sign new franchises.
- Determine initial inventory investment, execute on supplier development plan.
- Perform range reviews to determine top non line items to create and purchase.
- Assign quotes by branch and balance workload across quoting positions in a business unit.
- Update cost books, lead-time, factory stock, cross reference files for dashboard and business unit shared drive.
- Adjust CBO pricing upwards in appropriate business conditions (supplier cost increase, restricted availability, etc).
- Prepare and present product related material to increase knowledge base of marketers and / or sales. Includes arrangement of suppliers / reps to conduct training sessions.
REQUIREMENTS
- A Degree qualification or equivalent in a relevant field of study.
- At least 5 years of relevant working experience focused on product marketing.
- Experienced in the electronics industry within distribution, component manufacturers and/or EMS companies is highly advantageous but not a must.
- Overseas travel is required for this position.
Working location: ESR BizPark Changi (short walking distance from Expo MRT station)
