ROLE OVERVIEW
The Head of Cultural Programming, Mandala Club is responsible for the brand guardianship of the cultural program in the club. The position comes with the responsibility of leading the strategy and direction of the cultural events and happenings at the club. The role must ensure that the event is of the highest quality, fitting the Mandala brand standard of best in class.
The role includes conceptualizing and overseeing the cultural segments of hero, ritual, music, F&B, and membership events. This may also involve overseeing the communication of these events to stakeholders such as the Events, Marketing, and Operations teams. It also consists in ensuring all marketing collaterals are done according to guidelines and executed on time, ensuring culture events always fall within brand guidelines and are held to a standard worthy of our goals to be the best members club in the region, and ensuring that culture events always fall within brand guidelines and are held to a standard worthy of our goals to be the best members club in the region.
The role must take a holistic ownership of each event from start to finish. This role also includes managing events from start to finish, including staff management, overseeing event coordination and member relations, and ensuring vendor payments are made promptly.
This is a front-facing role, key in managing external partners and members. It requires hosting key events and rituals and gathering feedback for better implementation.
An important note is that this role, unlike most positions in the business, is not purely based on driving revenue. This is a membership retention and value of membership position.
KEY OBJECTIVES & DELIVERABLES
- Delivery of a robust, engaging, enriching monthly cultural calendar that celebrates the arts, music, and wellness.
- Create elevated experiences to the highest standard based on our ever-changing membership demographics.
- Being the face of the Cultural program, meeting members to hear their ideas
- Be on the lookout for culturally significant happenings in the world and Singapore.
- Delivering the program following set timelines
- Establish, manage, and grow relationships with key speakers, personalities, influencers, and companies to support the cultural calendar best.
- Developing third-party partnerships with luxury brands to add more presence to the event calendar
- Deliver a program rich in quality rather than quantity. Quality control is of the utmost importance
- Always compare the standing of our events against our peers. Mandala strives to be the best in class; the cultural calendar reflects this.
- Liaise with various Mandala Club departments and teams (marketing, membership, event ops) to plan events, ensure understanding of deliverables, and manage ongoing communications.
- Schedule, organize, and chair weekly cultural event meetings to review and discuss upcoming events and future planning.
- Ensure that all events are executed to the highest standards, and gather feedback from members on the event experience. Liaise with the events, operations, and membership teams to run seamless events for the members.
- Drive capacity to all events and manage a system that ensures as many members enjoy the events hosted
- Lead Marketing and Events team to support the execution of partnerships through marketing assets and event management.
- Support forming new Mandala venues by acting as the gatekeeper for culture and programming.
- Focus on developing the creativity community within the club
- Never forgetting that our members need to revel in play
