Marketing Analyst
We are seeking a dynamic individual to support our tertiary education client's growth by driving user acquisition and engagement through innovative marketing programs and campaigns. Your expertise in data analysis will contribute to the design of impactful campaign plans, derive actionable insights from data, and measure key performance metrics. Your strategic thinking and collaborative approach will play a pivotal role in shaping our brand's future, captivating stakeholders from diverse backgrounds and revolutionizing how we connect with our audience.
Your innate ability to interpret data and offer thought-provoking guidance sets you apart. Beyond just numbers and graphs, you excel at translating data into valuable business insights and recommendations. Your talent for engaging stakeholders from different fields enables you to push boundaries, develop pioneering marketing strategies, and elevate user engagement to unprecedented heights.
Key Responsibilities
- Gather valuable insights on consumer motivations, behavior, and sentiment concerning products, brands, and communications.
- Utilize marketing data to discover actionable insights that guide business and marketing decisions.
- Analyze the impact of marketing campaigns using R and statistical models.
- Introduce innovative ideas and business recommendations based on analytical insights to enhance marketing campaigns.
- Collaborate with global marketing analysts, finance teams, and product analysts to meet analysis requirements.
- Ensure 100% data accuracy by building and maintaining reliable data pipelines for marketing infrastructure.
- Develop strategic dashboards to monitor progress and performance in crucial business areas.
- Conduct quantitative and qualitative analyses, translating data into practical insights and recommendations.
- Identify and leverage marketing opportunities across various APAC countries, channels, and functions.
- Assist in designing and measuring marketing analytics experiments.
- Review projects and agency reports to ensure the integrity of reporting and analysis.
- Implement automation processes and tools as needed.
- Establish effective processes and methods for monitoring, capturing, and presenting insights.
- Handle ad hoc data and analysis requests promptly and efficiently.
- Contribute to formulating brand, product, communication, and messaging strategies.
- Embrace an entrepreneurial environment, utilizing new technologies and data sources to gain deeper user understanding.
- Streamline processes, remove barriers, and optimize resources to support marketing endeavors.
Experience, Qualifications, And Skills
- Attained Bachelor's Degree, preferably in the following disciplines: Marketing, Business, statistics, analytics, computing
- 1-2 years of experience in data analytics, preferably in marketing using statistical and database software.
- Proficient in SQL or other programming languages for data extraction and manipulation, and skilled in performing statistical analyses using tools such as R or Python.
- Proficient in data visualisation tools and dashboards such as Power BI, Qlik, Tableau.
- Knowledge of web and app attribution is a plus.
- Familiarity with Google Data Studio and Excel Pivot table is a plus.
- Understanding of user funnels in software products such as apps and websites.
- Passionate about leveraging data to drive insights and storytelling.
- Proficient in organizing and synthesizing complex data findings with business results to generate high-level business recommendations.
- Possesses a strategic mindset, strong project management abilities, and keen business acumen.
- Thrives in a fast-paced environment, handling multiple projects with many stakeholders.
