- Perform Business Development and Sales generation as per company objectives across the retail markets and retail chains in Singapore
- Design and execute Advertisement and Promotion Plans across retail chain markets and any oteh customers that come under A&P prospects
- Relationship Management with all customers and prioritised based on the strength of businesses
- Portfolio Enrichment and Brand Specific Promotional Strategy across the targeted retail markets
- Scout for Market intelligence, competitive analysis and derive the right strategies
- Defend and Build the product base via portfolio optimization projects
- Identify new product launch opportunities in the health and wellness range
- Be vigilant on the SWOT and perform a periodic business assessment and analysis
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