Overview:
The Marketing Executive supports internal and external communication programs that are aligned and consistent with the organizational strategy and brand positioning through various media.
Responsibilities:
· Curate and execute marketing calendar, advertising campaigns and drive engagement through quality copywriting and visual content.
· Manage online e-commerce stores and execute online campaigns on e-commerce platforms (TikTok, Instagram, Shopee, Lazada)
· Create integrated campaigns through good use of Company’s channels (email, social media, search, partnership, to successfully reach, acquire and retain customers.
· Management design and creative solutions, ensuring collaterals remains on brand and connects with customers.
· Oversee all influencer marketing while building and maintaining relationships with all the influencers
· Manage all events & sponsorships with customers & influencers.
· Work with the marketing team on marketing ideas for all campaigns.
· Manage content planning when required.
· Perform any other duties as assigned.
Requirements:
· At least 2 years of relevant experience.
· Mandarin speaking is an added advantage as it is essential for liasing with Chinese counterparts
· Proficient in Video Editing.
· Active in Social Media (TikTok/Instagram) will be an advantage.
· Familiar with e-commerce business.
· Interest & knowledge in Fitness will be an advantage.
