JOB SUMMARY
We are searching for a talented Marketing Executive to spearhead our marketing campaigns. You will organize creative campaigns that can make a difference for KLC's success according to trends and customer requirements.
The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.
JOB RESPONSIBILITIES
1) Implement marketing campaigns and ensure proper execution of these activities
2) Support and execute all marketing activities to support Sales Team to achieve set targets
3) Conceive and develop efficient and intuitive marketing strategies that will help achieve set targets
4) Organize and oversee advertising/communication campaigns (social media, below the line and above the line advertising etc.), and promotional events
5) Conduct market research and analysis to evaluate trends, brand awareness and competitors
6) Keep close contact with customer bases to assess latest customer trends and behaviors
7) Copywrite contents for marketing campaigns
8) Work closely with vendors and suppliers to ensure smooth execution of promotional activities
9) Work with internal stakeholders and external vendors in the development and delivery of marketing tools and collaterals
10) Track performance of the marketing campaigns using various metrics
11) Compile and analyze data collected from the marketing campaigns
12) Collaborate with reporting HOD in preparing budgets and monitoring of marketing expenses
REQUIREMENTS
• BSc/BA in marketing, business administration or relevant discipline
• At least 3 years of marketing experience
• Good track record of delivering effective marketing communication campaigns
• Proficient in MS Office and marketing software (e.g. CRM), Knowledge of Adobe Photoshop/Illustrator is a plus
• Familiarity with social media and web analytics
• Excellent communication and people skills
• Strong organizational and time-management abilities
• Bilingual of English and Chinese languages in order to liaise with Chinese speaking associates
• Strong coordination, interpersonal and problem-solving skills
• Highly motivated and resourceful individual who is committed to being a good team player, with a can-do spirit.
